[smsm42]

Please do not confuse people liking subscription and people that forget about the day when the trial ends and get charged (a non-trivial sum of over $100) against their wishes. People that like subscription certainly can use subscription, and giving them such an option is a smart move. A sneaky and underhanded move is to charge those that did not explicitly express the desire to have the subscription, but just forgot to cancel in time. Refunding after people vocally complain is fixing half of the problem. Not doing opt-out charging would be the other half.

I know many providers do not dare to give up on opt-out trials, since it brings them money. It is scary to trust your future clients - maybe they won't buy after all? But if you don't trust them, why would they trust you?