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by notafraudster
1712 days ago
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It's an odd disclaimer. If it's a quota-based sample then the performance in terms of nominal coverage is going to look similar to a probabilistic sample (especially given the current environment for probabilistic samples, which is quite poor). Probabilistic samples don't report design effects or adjust MOEs to reflect them either, the norm is just to report a classical normal approximate binomial confidence interval (e.g. +/- 1/sqrt(n)) even when a real design effect exists. My guess is the reason for this disclaimer is that it's not a quota sample, it's just literally a completely undirected opt-in survey and there's no reason to believe this is anything resembling a representative sample, probabilistic or not. |
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Online polls are usually done by letting people opt-in and then sorting and weighting to sample, just like phone polls. The idea though is that because they aren't reached "randomly" in the first place (as they are by war dialing phone numbers for eg.) there's additional sampling biases at play that a margin of error doesn't account for.
Leger is a legitimate polling company in Canada, and I doubt they did it any different from how they do it for election polls. I'm not sure why people are assuming this was just an unweighted facebook poll or something.
But the reality is that "traditional polls" are probably no better because of the extremely high non-response rate these days. Inertia is a thing though.
An article about this subject: https://www.huffpost.com/entry/margin-of-error-debate_n_6565...