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I hope the article isn't accurate, because if it's only "tech giants" to be prohibited from store brands, that would mean, Congress has decided, it's only brick-and-mortar giants who can use sales data to grind product sellers and compete using store brands. I mean, it's not as if drug chains (Walgreens, CVS, etc.) and grocery chains (Kroger, Albertsons, etc.) and big box chains (Costco, Walmart, etc.) and pretty much every sort of large retail operation doesn't do just the same thing. And speaking of using data to grind suppliers, ever since the early days of the NCR Teradata project put them miles ahead of any competitor and made them the largest retailer in the world for decades (sales still a bit ahead of Amazon last time I looked), they've been grinding prices, forcing offshoring of production to reduce labor costs, forcing suppliers to economize (that is, cut corners) on manufacturing to keep prices low. But, hey, it's tech giants selling store brands, that's the big problem! |
Personally I am finding it increasingly difficult to read the Post without noticing bias. I would encourage comparing this article to Klobuchar's own description of the bill before coming to your own conclusion. https://www.klobuchar.senate.gov/public/index.cfm/2021/2/sen...
It would seem the portion of the bill in question regards, "exclusionary conduct". Like if Amazon refused to list retailers that compete with its own Amazon Basics brand, akin to a grocery store refusing to sell Rice Crispies because it competes with their own Crisp Ricies. Not necessarily precluding them from offering the products.
Even then that's only a small bullet point in a much larger bill. Most of the intent seems to be focused on increasing the capacity and resources for pursuing cases pertaining to anti-competitive mergers and acquisitions by these companies. The potential for exclusionary conduct becomes particularly concerning given the current trend of a few corporations gobbling up everything in their path that even remotely competes with their products.
Thing is it doesn't matter if a product is a good idea which solves a niche problem if it's involved with these massive companies. If that product doesn't make a billion dollars then it finds itself in the Google Graveyard. Personally I don't want to see new and innovative things have a bad deal forced upon them, only to merge into a morass of vanilla ice cream because they didn't make ALL the money.