[sanderjd]

But this argument still seems to rely on "monopoly position on search", when there are in fact a number of search engines.

[missedthecue]

And additionally, the switching cost for users to change search engines is literally zero. It takes all of 2 seconds and opening a new tab.

There are no contract cancellations or negotiating or payment loss. It costs zero dollars and zero time. Google owns a huge portion of search simply because they have the best product.