[sdhfjgjh]

"Price gougey" implies that the prices are unethical; not in compliance with ethical norms; not normative.

[samhw]

'Not normative' doesn't mean 'not in compliance with ethical norms'. It means not pertaining to ethical norms. It's not the correct word, however you twist it.

Here's some more info if it helps: https://en.wikipedia.org/wiki/Normative_statement