I wonder if these are attempts to drive up the “interest” metric, with the hypothesis that the more search for a specific string, the result that is exact match gets higher ranking?
Could definitely be something along those lines. Discovering all this black hat SEO stuff and what they are doing to manipulate search engines has been one of the great joys of this project.
Nobody seems to write much about it, maybe because they don't want to give people ideas, but it's an endlessly fascinating subject.
Nobody seems to write much about it, maybe because they don't want to give people ideas, but it's an endlessly fascinating subject.