[packetslave]

While this is obviously a promo for the Halide camera app (which is awesome, mind you) it's full of useful information on macro photography, regardless.

This bit in particular caught my eye: "What makes Halide 2.5’s Macro Mode so special? For one, it brings Macro capabilities to all iPhones." (not just the iPhone 13 Pro)

[dkonofalski]

I will admit that I got a little tinge of resentment when I realized it was an ad/announcement for their app but that quickly subsided when I realized that I would much rather have educational/informative ads like this than the alternative. Even if I don't download their app, I got something useful from this and that's ok with me.

[packetslave]

yeah, content marketing doesn't annoy me nearly as much when it's this good (and this isn't technically CM since they're open about the fact that they're announcing their new app version)

[bigiain]

And when it's good, it's good.

I just clicked buy on Halide. I'd downloaded and played with it back when I got my iPhoneXR, and I only upgraded from that recently purely because I wanted some of the camera advances.

$80 to buy specialised software for my $1800 camera (that also happens to be a phone) feels totally like the right thing to do.

[t0mbstone]

Yeah I just tried it out and holy shit it's light years better than the default camera app when it come to letting you adjust manual focus and what not. I signed up for the trial. The yearly fee is only $11.99. How did you spend $80?

[bigiain]

> The yearly fee is only $11.99. How did you spend $80

Australian dollars/app-store pricing, and bought outright instead of subscribed.

Happy with what I paid there.

[KANahas]

According to the Halide II App Store landing page[1], a one time purchase is $50. Whether or not it's easily accessible in the app is another story.

> In-App Purchases

1. Yearly $11.99

2. Monthly $2.99

3. One Time Purchase $49.99

[1] https://apps.apple.com/us/app/halide-mark-ii-pro-camera/id88...

[kowbell]

I just downloaded it today. First thing you do when you open it is choose which of those three you want to pay (or start the free trial with a cancellable auto-subscribe for the yearly), do the 2-second Apple Pay prompt, then it sends you right to the camera.

That is to say, the one-time was immediately easily accessible.

[ImaCake]

I am always happy to defend an advertisement that has informative content and is up front about it’s true nature as an ad. An honest ad would be a win-win, consumers understand things more and the product, if its good, gets increased sales or awareness.