[haack]

I'm not at all surprised about the response here. We are a community of people who love function over form (the perfect emblem being the purely functional design of our beloved HN). And in all honesty, my initial reaction was the same.

But we'd do well to bear in mind that:

- Most of us are not the intended audience.

- The purpose of the site is not what most of us expect. They are not trying to create leads from this page (hence the lack of useful information and call to action).

- And tangentially, the internet isn't only about function or utility.

I sympathise with the compulsive need to pull-apart a website with >300kb javascript, scrolling to get more information and unnecessary animation when it gets in the way of you using a site that you need. But surely this is not one of those times. Instead why not treat it like you are looking at an abstract piece of art. Sure a 3 year old could have made it but that's not really the point, is it?

[discreteevent]

I get that it's all form. Like an ad or a music video. But my experience of it is that it's like someone has shoved something up too close to my face. The feeling I get is that I want to retract from it. Is that what they wanted? As designers were they able to get past their minimalism one trick pony and evaluate the overall experience of what that pony generated?