[edgefield]

Setting all the recent issues aside, I remember a time when I would always check Southwest Airlines for flight options before any other airline and they’d often win my business. For the last ~5 years I don’t even bother. Their prices are at best the same as all the other major airlines (just as likely to be more expensive) and their flight schedules are just okay. I don’t understand how Southwest is maintaining market share (perhaps it’s not).

[InvaderFizz]

For me, they happen to have direct flights to my preferred airports and their cancellation policy provides a great peace of mind having the option of canceling a flight 10 minutes prior to departure and just rescheduling for later.

[esalman]

They win (won) my business chiefly because of checked bag policy. Even with 2 free checked bags, their prices are competitive. I do hope they recover from this mess.

[ktpecot]

They have an incredible loyal customer base despite some of the recent bad publicity. Also seems like if the price and schedule are the same, generally Southwest provides a better experience.

[zenithd]

It's the stroller airline. If you have kids it's a good deal.