[luca3v]

I am feeling really dumb for asking: the punchline of the comic is clearly that there is something terribly wrong with the typesetting of the business card, but what is it?

[Sharlin]

The typeface is Papyrus [1], which is… not exactly adored by people who care about such things.

[1] https://en.wikipedia.org/wiki/Papyrus_(typeface)

[45ure]

It does seem to stir up some strong emotions.

Years after Avatar's release, there's one thing Steven (Ryan Gosling) just can't get over.

https://www.youtube.com/watch?v=jVhlJNJopOQ

[asciimov]

Relevant SNL Skit: https://www.youtube.com/watch?v=jVhlJNJopOQ

[dmitriid]

For all the care that went into Avatar, it's amazing how uncaring he was with this and with the music: https://youtu.be/tL5sX8VmvB8

[ics]

The font on the business card is Papyrus.

[jfk13]

...which is a quite distinctive font that has shipped with Mac systems for years, so someone typeface-conscious is very likely to recognise it on sight.

[Semiapies]

Also the second-most-common typeface for people to complain about.

[travisgriggs]

OK... what's the first?

[jfk13]

Must be Comic Sans, surely.

[bewuethr]

See also https://youtu.be/jVhlJNJopOQ