[simonebrunozzi]

(disclaimer: I know the company and some of the early founders)

I wish all "marketing documents" were this detailed. In other words, I disagree with you. I've read the blog post and it doesn't seem too high level. The resources you indicate are nice, but a 60-pages kubernetes hardening guide by the US Government is perhaps one level deeper than a blog post on internet.

[capableweb]

Clearly sounds like a marketing document. Cites a survey from "Cloud Native Computing Foundation" and claims "92 percent of companies are using containers in production" + "Thus, Kubernetes, Openshift, and other container technologies are present everywhere" while ignoring the fact that the survey is heavily biased towards companies that run containers, of course.

Their own services and blog posts is also referenced in almost every section of the post, even when better external resources exists. Zero competitors are listed in any section. Doesn't sound very neutral to me.

[simonebrunozzi]

In this sense, yes, I agree with you. But a "100 foot marketing document" offers a certain negative connotation that reads like "no content, just fluff"; the content is there, and yes, it is biased, and yes, no competitors are mentioned.

I also agree with you on the fact that a "smarter" kind of content marketing would go beyond these limitations; it would mention competitors, or alternatives; and it wouldn't highlight its company's own services too much.

If someone from Sysdig is reading, these are suggestions for you, guys.

[ziddoap]

>but a 60-pages kubernetes hardening guide by the US Government is perhaps one level deeper

Perhaps "Ultimate guide" is a bit of a misnomer.

[OrvalWintermute]

> Perhaps "Ultimate guide" is a bit of a misnomer.

"Ultimate Guide, Executive Version" ?

[1B05H1N]

It's supposed to be an "Ultimate guide" though.