[pitt1980]

At one point I was getting a lot of facebook ads for MTalyor

https://www.mtailor.com/how-it-works.html

which I guess is a digital app that will measure you for clothes.

I wonder if their percentages for returns are significantly different than industry averages,

if so, I wonder if the concept might not work as a add in across other clothing lines

[ghaff]

I'm pretty sure that this sort of semi-custom clothing concept has been around since at least the dot-com era but it's never taken off. I suspect that it's some combination of people not willing to pay the premium and, loosely, fashion--i.e. most people aren't interested in just having a small number of perfectly fitting articles of clothing.