[larrys]

"I'm disturbed by how much damage one stupid, somewhat douchey action is going to do his reputation."

Sure but then there's infamy which has value. And this could potentially give him minor celebrity with traditional media. People make fools of themselves on reality tv all the time. And some of the fools end up way ahead in the game.

Sam's not Tiger Woods or anything. He's not going to lose any endorsements.