[mattlondon]

Doesn't Google maps do this too?

At least in the UK I can hear "at the roundabout, take the Xth exit" echoing in my head right now. Can't remember about traffic lights.

It does mention road names though which is kinda silly... If I knew the roads well enough to know what they are called I'd not need directions!

[Rebelgecko]

Google Maps also uses landmarks, eg "turn right after the GameStop". AFAIK those aren't sponsored

[websap]

Problem is that when I'm driving I'm not paying attention to businesses around me. I've gotten a direction once like take left at Starbucks, how far is the starbucks away, is it the next left or the one after that? Now I need to glance for a Starbucks while I'm driving?

[websap]

Definitely doesn't do it for traffic lights in the US.