[iEchoic]

> When a technology forum conflates a brand and a technology, one can feel confident their society is a clueless joke.

This technology forum would benefit from recognizing how out-of-touch and comically alarmist this statement is. Most of the discussions about Facebook here are starting to sound like some bizarre form of group hysteria.

[chmsky00]

You sound like you’re alarmed the world might change without your permission.

A brand is a mind virus used by aristocrats to capture worker effort for aristocrats.

Go ahead and wave it off with a vague alarmist reaction yourself. I’ll let my real world experience with billionaires who goto Davos, and have plainly discussed with me their goal of leveraging technology to manage the agency of the masses for their gain, they’ll be dead before the environment is an issue or society decides its a problem because society is full of rubes…

Pretend hundreds who don’t know you exist care about your existence specifically.

Sit in your filter bubble and wag fingers at anything that might try to poke through.

Language changes meaning over time. Anchoring ourselves to past meaning is the opposite of disruptive.