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by thinkingemote
1704 days ago
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Brand and personal investment of time and money in that brand means people will defend their investment. It's why you can detect so much anger and pain in anti apple threads, because people's personalities are wrapped up with the brand. A consumer doesn't just get one apple device, or just use one apple app, they buy the watch, phone, desktop, laptop, subscriptions, walled garden store, etc, and it works. It's a family which is hard to leave because you like it there. |
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