This is perfectly shown through We Work with Adam Neumann. He pushed bullshit for a very long time. Then ran out before the collapse came. By defying reality he won.
All companies currently pushing the "we are family" culture are doing exactly what he did. Making dumb employees work harder because they feel their life purpose is to help the company.
The most honest form of roughly "we are family" I have seen is a maintained social contract of avoiding layoffs but a relatively stagnant base salary. A trade of stability for worse rates.