[specialist]

For trust busting:

I'd break out FAANG's advertising operations. Prohibit conflicts of interest, fraud.

I sorta expected the online advertising bubble to pop, mooting the need for remedy. But somehow it keeps not popping.

Set some threshold. Reach a certain size and your ops get divided up. Spitballing: $10m annual revenue, 100k monthly visitors, whatever. So indies like daringfireball can continue to do their own thing.