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by Matt_Cutts
5417 days ago
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The article mentions "What makes this even weirder is Hitwise also recently came out with a report saying Bing/Yahoo users click on more links than Google users." This is a metric that Hitwise calls success rate and they say Yahoo has the most successful searches. I did a debunk of Hitwise's "success rate" metric back in February: https://plus.google.com/109412257237874861202/posts/A7d5joZ3... In essence, I don't think Hitwise can tell a the difference between a click on a search result vs. just going to a different site. So doing a search and then leaving looks just like a success to them. For example, yahoo.com has a "Trending" box in the top-right of the page, and clicking on Rose McGowan will do a Yahoo search. If the user goes anywhere after that search, I believe Hitwise will call that a successful search. Likewise on msn.com, if you click many of the links, e.g. "Pencil skirts that will turn heads" that actually does a search on Bing. I believe going anywhere else on the web afterwards will again look like a successful search to Hitwise. I think a large amount of casual browsing on Yahoo/MSN is counted as "successful searches" by Hitwise. |
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