[Spivak]

I mean for a static site sure, but Joey wants to also have a news feed to post events, specials, and new menu items.

Joey also wants to let customers comment on those posts with questions and general excitement, or to reach out directly in a way that isn’t a phone line.

The issue is that Facebook and IG are really really good business and marketing platforms. That and ads is basically their whole reason for existence. And you get a huge audience, organic discovery, and moderation for free.

Every restaurant in my city’s primary social media presence is on IG. Unless you’re a huge chain and have a marketing department that’s basically all they get that isn’t mayyyybe a local mailing, or a sponsored story in a local newspaper or food blog.

Don’t get me wrong, I think you should have your own website for nothing else other than to lend some legitimacy when people Google your name but if you could only have one I would probably skip the website. “The Web” from a business standpoint is just Google’s centralized platform at this point since the thing that matters is audience and discovery.