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by ig1 5418 days ago
It surprises me how many people try to build an MVP before looking at the existing competitors :)

Graze.com has been doing a recommendation-engine driven snack delivery service for several years now (they raised a $2.5m VC round from Octopus and DFJ) and are making revenues in the high millions.

Graze have a pretty proven business model by this stage, but given they only operate in the UK there's obviously the potential for someone to clone their business in other countries.

3 comments

Thank you for this information, I was not aware of graze before, but now I will see if they have something that I can copy :)..

I think even if somebody is doing pandora for snacks, the market is still open for competition. I believe there are a lot of niches that can be done. Also MVP is just testing the initial concept of candy subscriptions. I will see if people like it, and it can grow before adding additional features.

Graze.com aren't really competition to this - same idea, different niche.

This seems to be more directed to people who like sweets and snacks, while graze.com is centered around heath food.

Sure but they're much closer to the "Pandora for snacks" idea
I think Graze adopted their idea from My Muesli: http://uk.mymuesli.com/.