[token6053]

While I do believe that explanatory writing has its place in the world, I think it's too easy for people to make the mental jump that the better they are at explaining something, the more it will resonate with the audience they're speaking to.

At the end of the day, humans are emotional beings first and thinking beings second. Explanatory writing speaks to the latter. Meanwhile stories connect with our basest programming, thanks to the ability to evoke emotion (when written well, of course).

If writing to persuade: yes, the writing needs to be clear and succinctly relay information. But most importantly, it needs to speak to our deepest emotions and desires. When an audience is made to feel differently, they think differently too.