[chrisgoodrich]

I will add that I don't argue that fewer prints are made. Even 10 years ago the majority of photos were printed. Digital photo sharing was still in its infancy. There's no arguing that fewer printed photos exist, but that doesn't mean that a market doesn't exist. It means that the market hasn't pivoted in a relevant way.

The value of printed photos has significantly shifted. 10 years ago, printed photos were necessary for archival and sharing personal photos. Today, photo prints serve a very emotional purpose.

>> It's harder to share a tangible/printed picture at any price, so how does PicPlum solve this at all? What you said above supports my thoughts more than it refutes them (IMO).

My point is that if you have 4 sets of grandparents that each want several prints of your wedding, it's generally not economically viable to pay $50 each for prints to share with them. Thus people order fewer prints from photographers and more digital/albums that they can share without incremental costs.

PicPlum seems to make the sharing of printed photos easier by removing the friction in getting prints done and mailing them out to family members. Note that PicPlum's target market isn't (yet) the professional photographer.