Hacker News new | ask | show | jobs
by 0des 1711 days ago
Hey just a heads up, you said 1 hour ago "you can donate via their profile here" and then 30 mins ago Andy comments and says he's making an account as we speak..

Did you just solicit donations without them even being signed up? If so, that feels weird, and I'd appreciate at least (as I cant speak for others) if you didn't do that without some heavy disclaimer text making clear that they've shown no interest yet. I love the concept of what your service does, but you can get users in other more honest ways than this.

2 comments

How it works according to their website is that they will mail a check to the registered address of the charity. That's actually an amazing service - even charities which are not aware of Every.org still benefit from its existence.

I'm honestly really impressed.

I can appreciate that you derive value from this, however, envision it from Joe Casual walking by, it has in my case discouraged me from using their service because to me this feels dishonest in a lie-of-omission way. I'm not calling them dishonest, I'm not saying anybody lied, I'm saying the marketing and recruitment strategy should encourage people to use it, not use gray patterns like the ones random voip text people do about "claiming your funds" and such. It's just relating my personal experience and perception of it for the purposes of helping them make a better product, that's all.

I have a text message from just today after lunch with a link to click to claim my funds. No name, no context, just a random text that I can only imagine isn't in fact free money waiting for me.

Thanks for this feedback, and I definitely think we could do a better job of making it clear which orgs we have a direct relationship with vs not.

That being said, Network for Good, our partner for disbursing to nonprofits whom haven't connected directly with us, also handles disbursements for a lot of Facebook Giving and other large donation platforms, so I don't think the checks coming from there are necessarily unexpected by many nonprofits - see their support article on this at https://networkforgood.zendesk.com/hc/en-us/articles/1150073...

Their terms are pretty clear that it's how they work. I don't know that it's dishonest but it is slightly tricky IMO. It seemed like it was the case when I clicked on it and it would be nicer if it were obvious before donating.

But bottom line they'd have gotten the money delivered to ZSF anyways.

True, in this case it goes to a worthy cause and it seems as if Andy is thrilled by the ability to get a check mailed, so obviously there's utility, there's no disputing that... It's just you don't need gray patterns to attract people to things that are awesome.