I am not of the persuasion that a for-profit corporation can maintain a standard. A standard in my mind is an industry-wide effort to create an open, low baseline and barrier of entry without proprietariness. Even if 90% of bikes have a Bosch motor, that's not a standard if it's not open.
Standards always evolve and ultimately if the larger companies like Shimano, SRAM, or Taiwanese OEMs don’t adopt them, they’re a moot point.
Bicycle chainrings are the perfect example. There are established mounting patterns, but since the late 90s, Shimano’s MTB division and Campagnolo loved introducing proprietary BCDs.
And disc brakes have an established "International Standard" mounting standard, but no one builds actual I.S. mount brakes--it's either post mount or flat mount. (Yes, post/I.S. are practically interchangeable due to the adapter.)