[mrRandomGuy]

You spend 5 figures daily on Facebook and didn't notice any drop in performance when the site was gone for half the day?

Do you actually need to spend that much..?

[fairity]

> You didn't notice any drop in performance when the site was gone for half the day?

Delivery for the day dropped, but performance as measured through CPA (or ROAS) remained stable.

> Do you actually need to spend that much..?

Ultimately, we're trying to maximize profit. So, we advertise until the cost per incremental conversion is greater than a customer's ltv.

[Reubachi]

I'm a layman in availability and how your service relies upon it,

But how can your engagement from clients be "the same", despite half the availability?

Does this imply that all else perfect andavailable,every day, you could have a volatile swing of up to 50 percent engagement?

If so, that seems really really silly to drop 10k+ on daily, if on half of all days you don't NEED the platform for half the day...what am I missing?

[jefftk]

> how can your engagement from clients be "the same", despite half the availability?

Essentially, it's 'engagement per dollar', not 'total engagement'

[ffhhj]

> performance as measured through CPA (or ROAS) remained stable

CPA should be affected, seems like FB is giving an artificial measurement. Reminds me of the Big Short.

[killingtime74]

“Half of my advertising is wasted – but no one can tell me which half!”