What way would you suggest to change the school shooting issue without highlighting it? This actually could be the best way of doing that: Highlighting the shooting itself but not the terrorist responsible.
I agree that showing the shootings as anonymous events is superior to highlighting the shooters. I also think that this site is an even better version of that, showing how non-unique it makes a person when they commit an act like this. However I just personally believe in nurture over nature. I think that not reporting on anything like that at all will take away as I see it the largest motivation for any act of indiscriminate violence, which in my mind is notoriety of some sort. Then again maybe some see it as a way of killing themselves where there's no chance of turning back, similar to a suicidal person driving into oncoming traffic...their decision may just solely be about them, in which case why would it need to be on the national news in the first place?