[woko]

If you are a company whose business is advertisement, you should not get a free pass to *require* *unnecessary* personally identifiable information from your target audience.

There is no good argument for making it a *requirement*. If the platform has issues moderating its content, then there are solutions other than requiring their users to identify themselves. Plus, as we saw, asking for ID does not help fight against problematic content and its spread. The root of the problem may lie elsewhere, e.g. in the system which boosts user-generated content which draws clicks (clickbait) and likes (outrage and fake news). Asking for ID is only good for the targetted advertisement business, telling otherwise is a decoy.