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by presty 5426 days ago
"and the engine behind Google’s profits"

uh? how so?

2 comments

Google's display ad exchange profits, powered by DoubleClick, have been growing.

Display ads is exactly where Yahoo wants to be strong, and is weak.

http://www.bigmouthmedia.com/live/articles/no-second-thought...

Doubleclick is their adserving platform. Thus, the engine behind Google's profits.

Ever heard of Performics, ConnectCommerce or DART?