[colejohnson66]

It doesn’t advertise to you in secret (how would that even work?). The ads are front and center. It’s user hostile, but not malware.

[Nextgrid]

The ads are. The data being collected to target those ads is not.

I guess a non-malicious way of collecting the data for ad purposes could be to collect it locally and offer the user to review it before sending it off.