[Vinnl]

It's also almost the tagline Rita Verdonk used to use: "Niet links, niet rechts, maar rechtdoorzee" ("not left, not right, but straightforward").

This was when she started her own party after being sidelined by the party of the current prime minister of the Netherlands, after getting more votes than he did. Her party failed miserably, and ten years later he's still prime minister.

Which is to say: success doesn't just come from the tagline, I suppose.

[rocqua]

Note that she was rather right-leaning.

And an alternative translation of 'rechtdoorzee' might be "straight-up as in honest and blunt". Her main platform was blocking immigration.

[dagw]

Happened in the UK as well. A group of centrist MPs from different parties got together and started a new party called Change UK. They got a lot of good press and good will from people wanting a more 'rational' center option. One catastrophic election later the party collapsed and later dissolved.

[FridayoLeary]

Changing their name every few days did them no favours as did their continuously variable manifesto.