[rsfinn]

The initial price target for the Macintosh was $1495, but with the addition of new technology like the Sony 400K floppy disk drive, the team realized it would have to sell for a higher price like $1995.

Three months before the release, John Sculley decided to raise the price to $2495 and use the extra profits for marketing. Steve Jobs was upset at this but eventually gave in. I've often wondered how different things would have been if Steve had won that argument... probably not very, to be honest.

Source: Andy Hertzfeld <https://www.folklore.org/StoryView.py?project=Macintosh&stor...>