[nbzso]

The answer of this question is complicated and requires mastery in psychology. In layman terms is something about religious experience mixed with father figure and deep symbolism. People need something to believe and worship, this is part of multinational traditions in different forms. I personally have used Apple computers from purely UX an UI motivation, never trusted a slogan or marketing "reality distortion field", never been an early adopter or Apple fetishist. Simply put, in one distant point in time Macs were the ultimate professional tools. UNIX based, clean, logical software with reliable and beautifully designed hardware.

Now they are just a services and fashion company with hardware appliances as vehicles for vertical integration.

I respected Jobs intuition towards product design and execution but never "idolized" him for a second.

Even today, people don't get it, thousands of talented and faceless people are involved in Apples success but everything that the world can see is the face of the CEO and marketing presentation (This on second thought is one of biggest Jobs innovations).

The bigger problem is that we are "stuck" in Jobs vision of "user oriented" product (which figures as Tim Cook effectively abused and shifted towards monopoly, politics and shareholders driven existence) and cannot move forward.

The success stories of Jobs and Apple are considered "The Holly Grail" of tech companies and we have even some impostors using perception tricks (Elizabeth Holmes).

It is sad and frightening at the same time. If User Centered Design was really applied (not only advertised) the current state of personal computing would include real focus on encryption, privacy, data protection and accessibility, not some fetishistic obsession with tech specs and decoration in the name of "perception of progress" or corporate profits.