Imho their reputation is burned. People don’t pay attention to ownership changes or the fact that they stopped that practice (especially since they haven’t redesigned the site much, still looks and feels like the old crap).
OT: Why is every company's response to "deceptive ads that sneak in via programmatic ad exchanges" (AKA: every ad ever) to review some subset of them, after they're already displaying them, instead of ads requiring approval before they are ever displayed like they should?