[dillondoyle]

I bought more after a stop loss sale. I was a strong bull for a while basing on where I spend my advertising dollars.

I spent like at least 60% of my clients money on FB (before CTV scaled). Now CTV is eating more budget AND I'm really feeling the iOS changes.

I think the ad market will sort it self and value out but this month has been bad and all over the place. For instance targeting small non-profit donor lists isn't as effective but for some reason I'm having some success just targeting everyone over 45 (a non-profit ask, prob won't work as well for a Democratic ask).

I also see a ton of tik tok videos reposted with logo and everything on IG.

Still a bull but I am concerned and unless they get a new platform or immersive reality/ar takes off I don't think there is room for huge exponential growth anymore. Significant incremental 100% though IMHO.

But who am I opinion doesn't matter, my ad buying experience is only one tiny anecdote. I'm small in both spend and my investments - only recently became better at saving vs spending. Though my dad put in more than I could a bit after IPO and has bumped his retirement considerable

[pjc50]

> I also see a ton of tik tok videos reposted with logo and everything on IG

Yes, that's what reels is for, reposting content you made in the tiktok editor.

(So few people understand that that's an important part of the success of tiktok, as is its radically different suggestion algorithms)