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Is not that they can’t, is that there’s no money in it for them, at least not yet.

At the same time that these companies don’t do anything about spam calls, they formed a consortium to push something called A2P-10DLC on services like Twilio, to force smaller businesses to pay more money for the privilege of texting their own customers. They say it’s for protecting the end users from spam, but clearly they don’t really care about that, instead they realized they were not getting a big enough piece of the pie of texting services and want to get more.