[apaprocki]

One comment: I typed in an email/password and right away it is asking me for my airline credentials but it isn't explaining what it is that the site wants to do with them or if it will store my info and collect information from now on. I'm curious about the site, but I thought twice about entering my info and skipped it. Just saying you might want to explain what it is you are doing to make people more comfortable.

EDIT: This information does seem to be covered in the FAQ, but you don't see the link to the FAQ anywhere when you are trying to capture user accounts on initial signup: https://secured.milewise.com/faq

[nmeyer]

Great feedback - we weren't sure whether at this point people would have a clear idea from the homepage of what we were doing w/ the info and they'd just want to get on with things, or if they'd want more contextual explanation.

This is definitely an area for metrics and user testing, but probably better for us to err on the side of caution =)

[apaprocki]

I mean, I'd like to think you were going to provide me some great service.. but then that means I could register a domain name and put up a slick looking homepage and start collecting passwords :)

Just a side note, but do you use some other collection API such as Yodlee or are you maintaining your own data scrapers for all the airline sites?

[nmeyer]

Aw shucks you've uncovered our master plan.

We have our own account scrapers augmented with a partner API from AwardWallet for the more esoteric programs (CVS Rewards anyone?)

[apaprocki]

Interesting... I'd like to talk to you more offline. If you want to chat, shoot me an email, andrew at ishiboo dot com.