[gabaix]

Facebook 2021 revenue is around $100B. That’s $11M an hour. Since it’s peak hour for ad printing, one can assume double or triple this rate.

They are already looking at > $100M in ad loss, not counting reputation damage etc.

[prox]

Think of all the influencers who can’t influence and FB addicts who can’t get their fix (+insta and whatsapp)