[version_five]

What city are you in? I wouldn't be surprised if there are already some good competitors in bigger centers. Furthermore, big cities usually have a better (agree it's not great) u-haul store that has more selection. What uhaul has that is unique and probably not of interst for a "disruptor" is local dealers in every small town. There is always some sketchy garage that will rent you a poorly maintained uhaul, no matter where you are. My biggest fear is that they decide that isn't possible, or get "disrupted" and then you'd only be able to rent trucks on major centers.

[afs27]

I live in Milwaukee, WI. Not the biggest market, so you're probably right about the competition. And their local dealer network is undoubtedly a massive advantage. I still think there has to be an opening to wedge in and take a slice of their business though. But there's also a chance I'm thinking like a crazy person haha.