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by afs27
1714 days ago
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I'm talking about the truck rental business. I've personally never had a good experience using U-haul for a move (truck I reserved not there, long wait times in shop, online reservation flow sucks, etc.). A lot of my friends have had similar experiences too. I know they're entrenched and have a lot of advantages, but they are definitely an incumbent that hasn't innovated almost at all. I think the move would be testing one market with a fleet of vans for small apartment moves and see what the magic features are. |
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That doesn’t lead directly to “ripe for disruption.”
U-Haul and its several large and numerous small competitors is already highly optimized. It’s just not optimized the way tech nerds think about optimizing.
U-Haul is part of a larger company, Amerco. Compare their profits to a disruptor like Uber.