He is lamenting that the football graphics look like everything else on the network, that they don't make an exception for the spectacle of pro football.
> It just looks like “CBS,” because it’s the same font the network uses to brand its news shows, comedies, and paint-by-numbers crime procedurals. The name of that font is TT Norms
> It just looks like “CBS,” because it’s the same font the network uses to brand its news shows, comedies, and paint-by-numbers crime procedurals. The name of that font is TT Norms