Why do you say "(and Facebook)"? Even if Facebook were this ban-happy, a lifetime ban from them is way, way less disruptive to most people's lives than a lifetime ban from Google is.
I realise this is an edge case, but if you don't have an FB account but you set one up to create a page for your business and set up ads for it etc, it'll likely get shut down very quickly by FB's algorithms. So basically if you are a non-FB user you cannot use FB ads.
I personally dislike FB. I don’t have a FB/Instagram/Whatsapp account and would hate creating one just to run ads.
Unfortunately I feel like 90%+ of my target audience uses Google for search and at least one of FBs properties. It’s hard not to want to advertise on those platforms.
Of course not. In app purchases might make sense for someone that has an app once they already have a pretty good audience, but the issue is how to build that audience in the first place.
I was wondering if the person I was replying to had any insights on that, given they were suggesting in app purchases as an alternative to Google/FB ads. Maybe they were suggesting in app purchases as an alternative to Google adsense? Which wouldn’t apply to my use case.