[wintermutestwin]

>In a free society, people are allowed to surrender some freedom and privacy if they choose. It seems like what Facebook offers is worth the cost to the average person.

That is quite the platitude when being applied to an industry that is built on manipulating people and eroding "free will" at every turn.

>But in the normal world it doesn't seem like enough people care to me.

1. "normal" people lack a comprehensive understanding of just how much their privacy is being invaded and how manipulated they are. I'd guess that some of us on HN have the foresight to see exactly where this evil path leads. I am moderately technical and all this surveillance and manipulation tech (and its counters) are sometimes confusing to me.

2. Even where "normal" people are vaguely aware that their privacy is being invaded, they are being trained into a state of learned helplessness.