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by Karrot_Kream 1722 days ago
While this connection is tenuous at best, according to Hofstede's Cultural Dimensions Theory [1], the US is a pretty heavily "Indulgent" culture. In a comparison I did on the website between the US, Germany, Japan, and Egypt [2] the US (closely mirrored by the UK in fact) scores much higher on "Indulgence" than the other listed cultures. There's nuance here because the results for South Africa, for example, are pretty different than Egypt, but it does go to show that the US is a pretty indulgent culture which I can credibly see correlating with a consumerist mindset. That said, there aren't enough studies on this out there, and I think it would be interesting to conduct this kind of research. (And if there is research here I'd love to be offered papers to read!)

[1]: https://en.wikipedia.org/wiki/Hofstede's_cultural_dimensions...

[2]: https://www.hofstede-insights.com/country-comparison/egypt,g...