[63]

Sure, when your target audience knows how to install Steam it's not, but when you're Roblox, your target audience is about 10 years old

[dahart]

How do you get yourself in front of a 10 year old? Both my kids played way more Steam games when they were 10 than they did rando web games.

[foobarian]

You make your 10 year old's friends make your 10 year old feel bad / FOMO that they are not playing your game, until they beg their parents to help them install it on their device, or they just do it themselves if they have access.