The same people who feel like Wall Street is fighting against small investors and manipulating the market are the same ones who coordinate on /r/wallstreetbets. They are specifically coordinating against the big firms.
That was the whole idea behind the GameStop thing. They were purposely trying to ensure that a hedge fund wouldn't be able to buy GameStop shares to cover their massively over-shorted position.
So what's the point? If one is guilty, everyone is guilty; and I'm pretty sure most of the redditors were going at it from a perspective of "beat them with their own dirty tricks" precisely because playing by the rules while others don't is what people consider unfair.
That was the whole idea behind the GameStop thing. They were purposely trying to ensure that a hedge fund wouldn't be able to buy GameStop shares to cover their massively over-shorted position.