[rchaud]

> Nobody writing in good faith sets out to write “content”. Anybody whose objective is “content” is not to be trusted.

The article is an SEO guide for startups, not recipe blogs, which exist in a separate category of SEO gamification.

Startups usually get their SEO hits by writing detailed guides on something tangentially related to their product. For example, I will see posts from Lucidchart's website when I'm looking up "process mapping template". They've created a lengthy web page discussing different types of process mapping, and include downloadable templates.

I had never heard of Lucidchart before, they appear to be a competitor to MS Visio. I ended up signing up for an account, but ultimately felt it wasn't right. I wouldn't have signed up at all if I felt the article I discovered wasn't useful.

Of course you can choose not to bother with SEO at all and hope your website magically generates qualified leads.