| As a general rule; please do not build your own blog engine. Unless you're doing something simple, then fine. Also, do build your own blog engine if you are also happy to manage META tags for Twitter, OpenGraph (Facebook) and general META tags for each post. Also if you are good with generating your own schema.org JSON for Search engines, manage your own taxonomies (tagging, categories, events, locations, authors), and also generating/updating sitemap.xml as needed. One last point from above... > Using a blog engine will probably make it tougher to get fast load times No it won't. The blog engine is not the same as the front-end. You can modify the template, theme, or whatever as much as you like. You have full control here. Thats all on you. > You can rank high on Google just by having good content and fast load times Um, maybe - but not for anything that will matter. There is more to it than that. |
You don't need any of those as a baseline.