[PH01]

Agreed. The headline is fascinating the content is appalling.

PNAS reporting the shocking news that peoples heart rates tend to increase during the exciting part of a story and that an increased rate leads to higher correlation between subjects.

Edit: Without naming any author in particular - does anyone else spot a pattern whereby certain researchers consistently hype their findings to the point of borderline dishonesty?

[agarsev]

In academia, you're often evaluated on "impact". So you have an incentive to be impactful, not truthful, and while many (most?) try to be honest in the content, hyping the title is an easy way to increase your metric (impact) while not having a very bad conscience because "everyone does it" and "the truth is in the contents, actually"