[EmpirePhoenix]

Well, if you are not a code based developer, eg. you are used to program industrial control systems, they are often developed the same way, as with certified/proofed tools, you can guarantee that the code has no uncaught error paths or simple syntax errors.

It also has a lot appeal to people who do not develop on a daily basis, eg. I'm pretty confident I could teach my dad to use nodered vs writing python in a day.

I myself just use it (after years of being on the second side) because I noticed, that it was somehow way faster to get stuff working and keep it maintained